Thursday, September 9, 2010

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The intranet, every internal communicators dream. With the rise of the intranet in the past 10 to 15 years we were in communicators heaven. Finally our news messages could reach every employee. And with a single point of entry, we could finally make all important information available to every single employee in the world!

Well, those of you involved in the intranet know what happened. Intranets are often rated 5 or 6 out of 10 in employee surveys, news messages are not read by the majority of the employees, and let's face it. How difficult can it be to find anything in the ever expanding intranets of major organizations?

With the rise of Google, social media and the unprecedented eruption of information available to us all, the intranet has lost its appeal even more. Why search through complex navigation, when a simple question in my social network is more effective? In our organization our intranet is competing with Facebook pages made by our local offices. Security risk? Maybe, but let's face it, how much information on our intranet is really confidential? And what an advantage it is for mobile employees to have access anywhere, anytime, anyplace, without having to go through our corporate firewalls.

O.K, let me be provocative: my prediction is that the intranet as we know it will have disappeared in the coming five years. All that will be left is a digital repository, an archive. And our dream? Well, it had all the makings of a fairy tale, but it is starting to look like a nightmare now.

Time for new dreams, what a great challenge ahead of us: life after the intranet. Question is: who dares to pull the plug on our old dream baby?

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